Cost example and comparison - ours versus a competitor
This example is based on a deployment of one hundred, networked digital signage player units (managed via a studio application) which are 'in situ' for a period of four years, these are end user costs. We have used the closest edition of Competitor 1 offering for the closest ' like for like' capabilities match, e.g. multi-zone, UPC etc. ANQ i-Billboard as at least the same functionality in most areas, more in many.
Competitor 1 is limited to 1Gb per month per player otherwise additional costs will be applied.
Competitor 1 subscription costs where based on a 3 year licence (discounted) + 1 additional year, annual licensing is more expensive.
COST AREA / PLATFORM |
ANQ i-BILLBOARD MANAGED |
COMPETITOR 1 SELF MANAGED |
COMPETITOR 2 SELF MANAGED |
Activation |
£0 |
£0 |
£114 x 100 = £11,400 |
Licence/Sub Year 1 |
£199 x 100 = £19,900 |
£425 x 100 = £42,500 |
£284 x 100 = £28,400 |
Licence/Sub Year 2 |
£0 |
£0 |
£284 x 100 = £28,400 |
Licence/Sub Year 3 |
£0 |
£0 |
£284 x 100 = £28,400 |
Licence/Sub Year 4 |
£0 |
£180 x 100 = £11,800 |
£284 x 100 = £28,400 |
Player hardware |
£249 x 100 - £24,900 |
£350 estimated x 100 = £35,000 |
£399 x 100 = £49,900 |
TOTAL (100) |
£44,800 |
£89,300 |
£164,900 |
IMPORTANT: In addition, there will be management costs and content design costs. With the managed solution from ANQ these are handled for you on a 'pay as you go' basis which is highly cost effective. With self managed systems you would need to employ or deploy staff to perform this function. For this reason costs are estimated will vary significantly upon cost of staff, frequency of update and scope of updates and for this reason they have not been included in the more quantifiable costs above.
NOTE: ANQ also offer a self managed system via our cloud based Studio Lite, costs do differ but are approx equeivelant or less than our managed service.
* All costs are based on published competitor prices as of Jan 2012.
